10 Corporate Deck Examples & Templates (That Stand Out)

Get tips for creating an impressive corporate pitch deck, see high-performing corporate slide deck examples, and grab a battle-tested corporate deck template.

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Short answer

What does a corporate deck include?

A typical corporate deck includes the following elements:

1. Introduction (UVP + hook)
2. Problem (your market segment has)
3. Solution (you have that no one can copy)
4. Market size and opportunity
5. Business and revenue model
6. Traction and validation
7. Marketing/growth strategy
8. Team (authority & experience)
9. Financials
10. Investment and use of funds

Without an outstanding deck, you won't get funded.

The highly competitive business landscape makes it challenging to impress investors with your pitch. Countless hours spent crafting the perfect pitch may not be enough.

If you don't have a well-crafted corporate deck, you risk losing investors and missing out on the funding your business needs to succeed.

Read on to learn the key components of a winning corporate deck and get insights from templated corporate deck examples that have successfully secured funding for other companies. Let’s go!

What is a corporate deck?

A corporate deck, or corporate pitch deck, is a presentation designed to convey the essential aspects of a business to potential investors, partners, or stakeholders. A corporate deck includes slides that outline the company's business model, products or services, target market, competition, team, financials, and growth strategy.

Corporate pitch deck vs. startup pitch deck

The difference between a corporate deck and a startup deck is subtle. While a corporate deck is pitched to corporate incubators or departments for projects under the corporate umbrella, a startup pitch deck is pitched to investors as an independent business with the promise of a successful exit.

What is the goal of a corporate deck?

The goal of a corporate deck is to secure their investment, partnership, or stakeholder buy-in. To achieve this objective, corporate pitch decks should be heavily focused on showing the impact of the product, service or initiative on market-share, growth, and revenue.

If you're looking for other types of business presentations, check out our dedicated guides:

• Make a Sales Pitch Deck That Turns ‘Maybe’ to ‘Yes!’
• Create a Sales One-Pager (Examples, Writing Tips, Templates)
• Make a Winning Business Proposal Presentation in 12 Steps
• How to Create a Marketing Deck (Strategy, Tips & Templates)

Why most corporate decks fail (and how to avoid it)

The hard truth is that 99% of corporate decks fail to impress investors. That's a staggering statistic, but it's not surprising given the common pitfalls that many companies fall into when creating their presentations.

Here are the reasons why corporate decks fail and how to avoid these mistakes:

1. They use static slides that kill engagement

Static slides are engagement killers - there’s no option to visualize your data, include an actionable CTA, or deliver a pleasant reader experience on a mobile device.

Reengage your audience by incorporating interactive elements into your deck. Things such as videos, animations, clickable charts, or interactive ROI calculators.

Interactive content allows investors to explore the data on their own at their preferred pace. And when you allow investors to interact with your presentation, you’re increasing the chances of them reading it in full by 41%.

2. They offer facts rather than tell a story

Corporate slide decks that rely too heavily on listing out facts and figures are dry and tiring. Instead of spouting facts, structure your deck around a compelling narrative that captures investors' attention and makes them care about your mission and vision. If you’re not sure how to get started, here’s a video on how to improve storytelling in a pitch deck:

3. They are generic and fail to personalize

Investors are swamped with corporate decks on a daily basis, and they can smell generic from a mile away. If you truly want to stand out from the crowd, you need to do your research ahead of time to understand the specific needs of your target audience. By understanding what matters most to them, you can create a presentation that speaks directly to their concerns and demonstrates how your company can deliver value. Personalization gets 68% more people to read your deck in full.

4. They fail to use behavior data to continually optimize

Make sure you’re making data-driven decks instead of flying blind. If you’re sending out PDFs or PowerPoints that collect zero data about how readers engage with your deck there’s no way you’ll ever achieve a top performing deck. The good news is that Storydoc decks collect insight on how your audience interacts with your deck, down to the slide and even button level. Where they skip, where they linger and when they share it with other decision-makers. Imagine what you could do with this info!

Corporate deck examples that stand out

A beautiful corporate presentation deck is a basic requirement - it’s not gonna make you stand out. To create a deck that drives real results you’ll wanna take a close look at our list of the top corporate deck examples. These corporate deck samples were all created using Storydoc and have been optimized for high engagement. And the best part? All the examples are templated, which means you can use any of them to create your best-performing corporate deck in minutes!

• The cover slide video enhances interaction, increasing engagement by up to 32%. This boosts the chances of potential investors reading the deck in its entirety and taking the desired action at the end.
• The roadmap slide offers a clear and concise presentation of your start-up’s journey. Meanwhile, various data visualization elements are perfect for demonstrating financial projections, proving that your business is making progress.
• The calendar integration on the final slide simplifies the process for investors to schedule the next meeting immediately after going through your corporate deck.